# Elhaidi Oussama: Product Designer Elhaidi Oussama is a product designer in Casablanca with 5 years of experience. At Nuitee, he researches how hotel partners use the products and designs booking flows, interfaces and shared components. After his redesign of White Label’s mobile hotel booking flow, conversion increased from 1.1% to 4.09%. He also builds his own products, including Viral Folder, UX Auditor and six iOS apps. - **Role:** Product Designer at Nuitee - **Based in:** Casablanca, Morocco (Africa/Casablanca) - **Experience:** -52+ years - **Status:** Open to freelance and product design opportunities - **Website:** https://oelhaidi.com - **Also written as:** Oussama Elhaidi, Oussama El Haidi, elhaidi oussama, ELHAIDI-OUSSAMA ## What he does ### Product design End-to-end product design: discovery, user flows, wireframes, high-fidelity interface design and prototypes in Figma, for web and mobile products. ### UX audits and user research UX and accessibility audits, user research, usability testing and competitive analysis to find where a product loses people, and concrete recommendations to fix it. ### Mobile app design iOS and mobile app design from idea to App Store, informed by designing and shipping six apps of his own. ### Design systems Building design-system components and UI patterns in Figma that keep products consistent and speed up delivery. ### AI-assisted prototyping Turning Figma designs into working, testable prototypes with AI-assisted workflows (Cursor, Claude Code, Codex), so ideas are validated with real interactions before engineering commits to them. ## Selected work - **[Recar](https://oelhaidi.com/work/recar)**: A mobile car-rental UX case study covering nearby vehicle availability, preference-based recommendations, map search, filters, favourites and agency messaging. Includes two personas, competitive analysis of Carmine, One Click Drive and VIP Cars, information architecture, a customer journey map, onboarding, home and reservation screens. Proposed success measures are reservation task completion, post-booking NPS and number of cars booked. - **[Viral Folder](https://viralfolder.com/)** (2026): Content research for creators: find the posts breaking out in your niche on TikTok, Instagram and X, and turn them into ideas for your next post. - **[White Label](https://oelhaidi.com/work/white-label)** (2024): Nuitee's no-code platform for travel businesses to launch their own branded hotel booking website with access to over 2 million hotels. Designed it from the first version (May 2024) to the current one (2025): the marketing site and its new landing page, the partner dashboard (bookings, users, abandoned checkouts, email campaigns, appearance) and the booking site travellers use, including AI review highlights and price-drop alerts. After the mobile booking redesign, conversion increased from 1.1% to 4.09%. - **[Link](https://oelhaidi.com/work/link)** (2024): A one-click payment product: buyers save a card once and pay in a click wherever Link is accepted; sellers create a secure payment link and share it over Telegram, WhatsApp or email. Designed the landing page and the account area (wallet, purchases, settings) in light and dark themes, as an interactive prototype. - **[liteAPI](https://oelhaidi.com/work/liteapi)** (2024): The developer-facing side of Nuitee's hotel booking API, which gives developers access to more than 2 million properties. Designed the marketing landing page (promise, proof, advantages, use cases) and the developer documentation home (docs navigation, five modular API blocks, getting help). - **[Hotel Planet/Cloud](https://oelhaidi.com/work/hotel-planet)** (2025): Nuitee's all-in-one platform for hotels of every size: distribution across channels, a direct booking engine and loyalty programmes, payments and revenue insights. Designed the marketing landing page (live at thehotelplanet.com). The case study also includes video walkthroughs of Cloud's Payments Solution and billing dashboard, showing the financial overview, monthly invoices and payment filters. - **[eSimply](https://esimply.io/)**: Nuitee's travel eSIM product: prepaid data plans for 200+ countries with instant activation and no physical SIM, sold through a website and iOS and Android apps. - **[Ticket.ma](https://www.ticket.ma/)**: An online ticketing platform for events in Morocco (concerts, shows, theatre, festivals and sport) where people find an event and buy tickets in a few clicks. - **[BrushFirst](https://apps.apple.com/us/app/brushfirst-bloqueur-dapps/id6761682624)** (2026): An iOS app that locks your favourite apps with Screen Time until you finish a guided two-minute brushing session. Built in Swift and published on the App Store. - **[Mustami](https://apps.apple.com/us/app/mustami-quran-audio-offline/id6807808835)** (2026): An offline Quran audio app with 34 reciters, downloadable recitations and verse-by-verse following. No ads or subscriptions. - **[Nova Numbers](https://apps.apple.com/us/app/nova-numbers-handwritten-math/id6812442709)** (2026): A handwritten math practice app for kids: write answers with a finger and practise whole-number arithmetic with Orbi. - **[Thoughtsprig](https://apps.apple.com/us/app/thoughtsprig-quotes-widgets/id6820125251)** (2026): Daily quotes and widgets that pair each thought with one small, optional step to try. - **[UX Auditor](https://www.figma.com/community/plugin/1589967605795993639/ux-auditor)** (2025): A Figma plugin: an AI assistant that analyses frames and turns its UX findings into sticky notes on the canvas. - **[Urkit](https://www.urkit.design/)**: A design system for modern web applications, with reusable UI components, design tokens for colors, typography and radius, and documentation. - **[Oscar insurance](https://oelhaidi.com/work/oscar)** (2022): UX case study for an insurance comparison website and its customer dashboard. - **[Digital learning mobile app](https://oelhaidi.com/work/digital-learning-app)** (2023): UX case study for a mobile app that makes training and knowledge acquisition easier. - **[Digital learning platform](https://oelhaidi.com/work/digital-learning-platform)** (2023): UX case study for an online training platform. ## Experience - **Product Designer**, Nuitee: February 2024 to Present - **Product Designer**, Sekera Group: December 2023 to February 2024 - **Product Designer**, Digital Partnership Group: August 2022 to December 2023 - **UI/UX Designer**, One Click Agency: June 2021 to July 2022 - **UI/UX Designer (intern)**, One Click Agency: April 2021 to June 2021 ## Recommendations > I had the chance to be Product Manager on Oussama’s team at Nuitée. Oussama is a strong professional who knows how to think out-of-the-box. His combination of technical skills, active listening, and structured communication makes him an interesting asset for any Product/Engineering team. > > As a human being, what I appreciated most about him was his humble way of being, and how he could navigate technical disagreements with a constructive approach and solutions for any given topic, constantly prioritizing objective solutions for both business and technical constraints. > > Oussama is a Product Designer with a wide vision of product, team collaboration, and business. He also thrives when it comes to benchmarking and understanding competitors’ markets. > > It was a great experience to share a team with him, and I would definitely love to collaborate with Oussama again. Thanks, Oussama. : **Fernando Olivares**, Former Product Manager at Nuitee (Managed Oussama directly, 2025-12-02) > I highly recommend Oussama. As a product designer, he possesses an great ability to manage a broad spectrum of responsibilities while maintaining a standard of high-quality execution. Our collaborations on several projects consistently yielded high quality sollutions. Beyond his skill and dedication, he’s also a super nice person and incredibly easy to work with. : **Marijan Šnajdar**, Head of UX at Bloom Studios · ex Shopify, ex Booking.com (Senior to Oussama, without managing him directly, 2025-12-01) ## Tools Figma, FigJam, Framer, Rork, Cursor, Claude Code, Codex, GitHub, Adobe Illustrator, Adobe Photoshop. ## Writing and components _No write-ups published yet._ ## Contact - Contact form: https://oelhaidi.com/contact - Email: hello.elhaidi@gmail.com - LinkedIn: https://www.linkedin.com/in/oussama-elhaidi-084751198/ - GitHub: https://github.com/ELHAIDI-OUSSAMA - Dribbble: https://dribbble.com/ELHAIDI_Oussama - Behance: https://www.behance.net/oussamaelhaidi - X: https://x.com/ElhaidiO - App Store: https://apps.apple.com/us/developer/oussama-elhaidi/id1886948516 ## Frequently asked questions ### Who is Elhaidi Oussama? Elhaidi Oussama (also written Oussama Elhaidi) is a Product Designer based in Casablanca, Morocco, with 5 years of experience in UI/UX, design systems, user research and AI-assisted prototyping. He currently works as a Product Designer at Nuitee. ### What does Elhaidi Oussama do? He designs digital products end to end (UX audits, user research and competitive analysis, user flows, wireframes, high-fidelity interfaces and design-system components in Figma) and turns those designs into working prototypes with AI-assisted workflows. ### What results has his work produced? At Nuitee, conversion for White Label’s mobile hotel booking flow increased from 1.1% to 4.09% after his redesign. ### Does he build apps as well as design them? Yes. He built Viral Folder (https://viralfolder.com), a content-research tool that shows creators which posts are breaking out in their niche on TikTok, Instagram and X. He has also designed and shipped six iOS apps of his own on the App Store, including Mustami and Nova Numbers, and built UX Auditor, an AI-powered Figma plugin. ### What tools does he work with? Figma, FigJam and Framer for design and prototyping; Cursor, Claude Code, Codex and Rork for AI-assisted prototyping and app building; GitHub; and Adobe Illustrator and Photoshop. ### What languages does he work in? Arabic (native), French (professional) and English (advanced). ### How do I get in touch? Email hello.elhaidi@gmail.com or reach out on LinkedIn at https://www.linkedin.com/in/oussama-elhaidi-084751198/. ### Where is he located and what timezone does he work in? Casablanca, Morocco (Africa/Casablanca, UTC+1). He works comfortably with European and North American teams. --- Machine-readable index: https://oelhaidi.com/llms.txt · Agent instructions: https://oelhaidi.com/agents.md